What ‘Reinvention’ means to our LISTEX Forum expert panel

The LISTEX Summer Exchange 2018 Forum concluded with an excellent panel discussion titled ‘Reinvention.’

We heard from our industry expert panel about what ‘Reinvention’ has meant to their business. From reinventing the brand, the product, marketing communications post GDPR to new ideas for the chalet holiday.

Here are our panel members and their presentations, available to download:

Craig Stockwell, Duplare – Reinvention, not revolution – repositioning brands and products effectively
Download LISTEX Summer Exchange_Craig Stockwell_Brand Reinvention 

Mark Frary, www.markfrary.com – Reinventing the media for the digital age – the importance of having a trusted voice (contact Mark on mark.frary@journalist.co.uk)
Download LISTEX Summer Exchange_Reinvention Panel_Mark Frary

Shannon Watson, Duplare – Reinventing marketing communications post GDPR
Download LISTEX Summer Exchange_Reinvention Panel_Shannon Watson_PostGDPR Comms 

Daniel Elkan, Snow Carbon: Do we need to reinvent the ski holiday?
Download LISTEX Summer Exchange_Reinvention Panel_Dan Elkan_Snow Carbon

If you would like any further information about the Reinvention Forum session or to contact a panel member, please email info@listex.co.uk

The LISTEX Winter Exchange which takes place on 26 & 27 September at The Snow CentrePlease register for the Forum or as a Supplier in the Trade Exchange.

If you would like to attend as a hosted buyer, please email carrie@listex.co.uk. And to attend as press, please email press@listex.co.uk