LISTEX chats with 2019 sponsor Sugati…
Can you explain Sugati in one sentence?
Sugati is the ultimate end to end travel technology solution specially designed by travel industry experts for travel agents, tour operators and group travel organisers.
What are the benefits of Sugati over a normal CRM?
Sugati is the most comprehensive CRM system on the market for travel businesses. We allow you to record and manage all your customer interactions not only during the enquiry and booking stages but also in the lead up to during and after their trip. We also give you the power to control all your other business requirements in a single system eliminating the need for double ups in data entry and the errors that go with it. We can integrate with your other tech too from mobile apps to booking sites and payment gateways. And because our system is powered by Salesforce you can benefit from over 4000 extra add ons and your data is secure and protected.
How many systems does Sugati replace?
What we can replace depends on the size and complexity of your current systems. For most of our clients. Sugati takes the place of four to six other pieces of software or technology. Sugati system does the work of your existing spreadsheets project management tools, itinerary generators, email marketing, invoice and ATOL certificate production, supplier payment and customer questionnaires to name a few.
What sort of tour operators is Sugati best suited for?
Sugati is an ideal solution for companies selling luxury bespoke and tailor made holidays as well as group holidays and tours. We’re a particularly good choice for companies wishing to grow and wanting to gain efficiencies in their processes particularly if you feel it’s taking you too long to produce beautiful branded itineraries and documents for your guests We cater to all regions and our clients are located all over the world. Although Sugati is a full coverage premium system and we’re mindful that not everyone is ready for a whole system upgrade.
What difference would Sugati make to a tour operator business?
In the travel business the more you know about your guests the more you are able to deliver exceptional travel experiences and the more likely your customers are to book with you again or recommend you to others. Sugati provides you with a full 360 degree view of your customers which you can segment, report on and view from any angle helping you understand and serve your customers better. We also help our clients achieve 20-40% more efficiency business wide year on year which means they are able to scale up their operations without additional resources.
Does it take a long time to set up?
An out of the box solution takes between one and two months to set up. More bespoke tailoring of your solution can take a little longer depending on the complexity. We also provide one month of premium support to all our clients after they go live to help you learn how to use the large number of features.
How specifically can Sugati help a tour operator selling ski and mountain holidays?
Sugati’s founder and CEO started out in the ski and snow travel industry and Sugati was first designed for ski and mountain holiday tour operators. In addition to all our other features such as being able to quickly provide quotes, build itineraries instantly confirm customer bookings and produce ATOL certification you can also manage your full inventory including room and meal allocation gear hire and purchasing lift passes and transportation as well as coordinate with all your suppliers Being able to do all of this through one system drastically cuts the amount of time needed to manage every aspect of your business which means less time at a desk and more time on the slopes.
Is Sugati just for tour operators and travel agents or can other organisations use it too?
Sugati is purposely made for any company managing the logistics of group or bespoke travel. While most of our clients range from small family operated travel agencies to large scale tour operators we also work with DMCs, educational institutions such as Stanford University religious and corporate travel organisers and can be used for MICE as well.
What’s your next big innovation planned?
That’s a secret! It’s hugely exciting and is going to solve some of the fragmentation issues within the sector. But we have an incredible team of product developers who are constantly coming up with amazing new ideas for features and functionality. So stay tuned and connect with us online and on Linked In and Twitter for more news and updates as they happen.