LISTEX meets Sabrina Bregy, Trade/Market Manager for LISTEX sponsor Valais in Switzerland

What made the Valais decide to become a LISTEX sponsor this year? 

LISTEX’s B2B event with UK’s snowsports industry is the perfect platform for us to put forward Valais as Switzerland’s highest ski region. Moreover, as we are already present at The Snow Centre in Hemel Hempstead due to a partnership, the location for LISTEX makes it even more appealing.

Why would skiers head to Valais this winter? 

We have reliable snow conditions thanks to high altitude! The majority of winter sports resorts in Valais are situated at or above 1500 metres extending up to 3800m. The region is also easily accessible from Geneva or Zurich airports within 2 hours. And in February there are direct SWISS flights from Heathrow and City airport to Sion  – which is only 30 minutes away from the closest resorts in the Valais. This year we are proud that we are now home to the brand new world’s highest (3821m) 3S cable car station in Zermatt, Matterhorn Glacier Ride, which links Trockener Steg & Klein Matterhorn year-round

Tell us more about your region and its unique offerings 

It is probably easiest for me to list our unique offerings – there are many of them!

More than 40 ski areas

2,000 kilometres of piste

45 summits above 4000m

446 cableways and mountain railways

More than 2’000 hours of sunshine annually

6 Thermal spa resorts

50 grape varieties within 5000 hectares of vineyards and is therefore Switzerland’s foremost winegrowing region

Gastronomic treasures with Switzerland’s greatest number of gourmet restaurants relative to population and many local specialities such as Raclette, Valais Platter, Rye bread, Saffron from Mund, Abricotine, Williams pear brandy etc.

UNESCO’s first alpine World Heritage Site: Swiss Alps Jungfrau-Aletsch, acclaiming a landscape of unique beauty. At its heart, the mighty glaciated massif of the Eiger, Mönch and Jungfrau frames the Great Aletsch Glacier – at 23 kilometres, the longest in the Alps.

Living traditions such as carnival. Depending on region, you’ll encounter all kinds of characters in fanciful costumes, whose original role was to drive away the winter or evil spirits.

Do you have any special or big events this winter? 

We have many major events happening in the Valais this winter. These are the highlights:

25-26.01.2019       UIAA Ice Climbing World Cup                    Saas-Fee

31.01-03.02.2019  Winter Golf Cup                                           Crans-Montana

23-24.02.2019       International Goms Cross-Country Skiing Race        Goms

23-24.02.2019       FIS Ski World Cup Ladies                            Crans-Montana

Tbc                           Patrouille des Glaciers                                 Zermatt, Arolla, Verbier

08-20.03.2019       Nendaz Freeride                                          Nendaz

17-23.03.2019       Rock the Pistes Festival                               Portes du Soleil

Tbc                           Swatch Xtreme Verbier                               Verbier

09-13.04.2019       Zermatt Unplugged Festival                       Zermatt

11-14.04.2019       Caprices Festival                                          Crans-Montana

20.04.2019             NendazSpringBreak                                  Nendaz

What are you looking forward to the most about LISTEX? 

I am looking forward to the Trade Exchange as I have some interesting meetings scheduled.  I am also looking forward to the Forum and the discussions affecting our industry. It is very interesting to hear about latest trends and innovations.

Where is Valais?