Welcome to 2020?
Wildfires in Australia, floods in the UK, and freezing levels above 3000m in many areas of the Alps – 2020 has started with a clear message from Mother Nature that all is not as it should be…
Whilst all industries face a threat from climate change, the threat posed to the snowsports industry is both more dramatic and more immediate than for almost any other. With governments seemingly unwilling or unable to make the real changes required, and quickly, the responsibility must fall to us as an industry to do all we can to halt this crisis and save our sport.
All LISTEX events in 2020 will examine what actions the industry can take. We’ll take a look at what snowsports companies are doing right now to build a more sustainable future and combat climate change. Expert speakers will reveal the true science behind climate change and the specific impact on the mountain environment. Practical advice on what can be done at personal, local, corporate and government level will be shared from organisations including POW, Ski Flight Free, Snowcarbon, One Tree at a Time and many others. Add your voice to the debate, and share best practice whilst we still have time to save our sport.
Sustainability is not just an environmental issue
But building a sustainable business goes beyond the environmental challenges. Changing technological, political and sociological forces are all reshaping our world at a rapid rate, and the fight for consumers disposable income and time has never been fiercer. A recent report by France Montagnes revealed that the under 25’s represent only 14% of skiers in France, a 6% drop from 20% in 1995, and an overall drop in visitors to French ski resorts of 14% in the past decade, alarming numbers…more worryingly still a survey of 12,000 young people found that over half of those aged between 15 and 25 had no interest in ski holidays. Is the risk that the natural world of the mountains is alien to an increasingly urban and virtual world based population?
Maybe not. Our own LISTEX research has found that since 2016 the proportion skiers aged 35 and under has increased from 9% to 19% in 2019. Schools operators are showing signs of a resurgence though numbers are still well down on 20 years ago. Mountain based festivals such as Snowboxx, Snowbombing and Rock the Pistes continuing to grow and attract new, young skiers and the pioneering work by organisations such as LISTEX charity partner Snow-Camp show the far wider market that is ready to access and enjoy snowsports.
But there are no grounds for complacency. With 15% of skiers aged 60+ (and taking approximately double the number of ski holidays annually than the under 35’s) the market will still decline without affirmative action. Across the LISTEX 2020 events we will explore this issue with a focus on growing participation, market entry and what the industry can and should do to ensure the appeal of the mountains is as strong for the under 30’s as it has been for previous generations.
Forum passes are now on sale for all LISTEX 2020 events, and for those also operating a summer business SASTEX (Summer Alpine Sports Trade Exchange) will also focus on Sustainability as the 2020 theme.
Forum prices LISTEX and SASTEX 2020
Forum passes provide access to all forum sessions and presentations, networking events and social events but not to the online meetings manager or Trade Exchange rooms.