The LISTEX 2017 Summer Session took place on Friday 5 May at The Snow Centre, Hemel Hempstead. The event attracted over 60 snowsports industry professionals for networking, forum sessions and business opportunities.
A precursor to the main LISTEX event on 27 & 28 September, the Summer Session offered an opportunity for snowsports colleagues including tour operators, travel agents, tourist boards, airlines, start ups, clubs, retailers, manufacturers, media and press, to network, ski and partake in two informative and engaging forums.
Our first forum session, ‘Back to the future,’ assembled five snowsports professionals to discuss and debate the past five years of the sport and what the next five years could bring. Sean Newsom from welove2ski, Dom Killinger from In The Snow, MPI Broker’s Michael Pettifer, Colin Mathews from Meriski and Scott Dobson from Dynastar, spoke on the panel.
To recognise LISTEX’s fifth year, the panel looked back on what major changes had been noted since 2012 in snowsports. Discussion included how resorts are investing and spending money again, the boom of technology and social media as a part of ski holidays, increase in artificial snowmaking, increase in helmet sales, and the growth of accommodation booking alternatives e.g. airbnb.
The panel and audience debated new and existing barriers for people entering into snowsports, what people are spending their money on generally when it comes to fitness and sports in the UK and the outlook for the next five years in snowsports.
Our afternoon session saw Jon Burkhart (founder of content marketing consultancy TBC London) and his team take us through creating content in real-time including pitfalls to avoid and ideas to try. The audience were given a few handy pointers on using your iPhone or Android phone to capture quality content. And we looked at the power of content using real customers in situ, to engage and capture the imagination of potential and existing clients.
Thank you to our panel members and speaker Jon Burkhart, and to everyone who attended our LISTEX Summer Session. We look forward to seeing you in September.
Join us at the LISTEX main event on September 27 & 28 at The Snow Centre. Contact James, firstname.lastname@example.org if you would like to attend as a snowsports Supplier. Email email@example.com if you would like to attend LISTEX as a snowports Buyer. And if you’d like to attend the Forum, hurry – we have a limited number of £99 one-day Forum passes available (RRP £199).