10 October 2016
LISTEX 2016 attracts over 130 snowsports industry professionals to The Snow Centre
‘Sell the Experience not the Snow’ leads forum discussions
The London International Snowsports Trade Exchange (LISTEX) 2016, which took place at The Snow Centre in Hemel Hempstead at the end of September, saw over 130 professionals from the UK and international snowsports industry come together for two days of networking, meetings and forum discussions.
The LISTEX Trade Exchange saw 18 buyers, including four new tour operators conduct meetings with suppliers over the two-days. Ski Amis, Ski Line and Peak Retreats joined established LISTEX buyers including Inghams, Scott Dunn and Neilson for the meetings with a mixture of resorts, ski schools, luxury hotels, guiding companies, recruitment firms, equipment brands, national governing bodies, charities and start-ups.
The LISTEX Forum pulled together high-profile panels of experts to examine a mixture of topics and discussions including the implications of BREXIT and an examination of the youth market. One of the most interesting discussions centred around ‘sell the experience not the snow?’. There was a strong feeling that the industry should consider pushing the message ‘why stop skiing after Easter’ and instead enjoy the ‘secret season’. There was also discussion around non-skiers in a group and how their enjoyment can be the key to success for a tour operator or resort.
2016 also saw the return of LISTEX Dragons Den, where new businesses pitched for investment or mentoring in front of four ‘friendly’ dragons. Three new products, a google lens protector business ‘Proggle’, a children’s activity harness ‘Hobbledehoo’ and a platform to share instructors and guides called ‘Roped Up’ were all well received and were offered support from the Dragon’s. Key-note speaker James Wallman also got rave reviews as he talked about why shared experiences are more valuable than possessions.
On day one of LISTEX, attendees rounded off the day by spending some time on the slopes of The Snow Centre, giving some attendees their first experience of skiing and others, including members of the ESF Val d’Isere team, their first experience of a UK indoor snow centre. This was then topped off by a busy networking drinks party in The Lodge at The Snow Centre.
Managing Director of LISTEX James Gambrill said of the 2016 event: “A fresh venue, over 100 attendees, top-class panelists and key-note speakers made LISTEX 2016 by far the most varied and busy LISTEX to date. The Snow Centre gave us a warm welcome and by being able to watch people skiing whilst conducting meetings gave the whole event a really good vibe. We know from feedback we have already received that attendees found LISTEX hugely valuable for networking and meeting new people, and we will be looking to return to The Snow Centre in 2017 with an equally good forum line-up and hopefully an even bigger attendee list.”
James Wallman, key-note speaker and author of ‘Stuffocation’ said: “LISTEX was everything I thought it might be: a congress of inspiring people asking good questions and sharing useful insights and ideas on how to get more people to ski more. The talks were thought-provoking. The meetings I had were productive. It was great to make so many excellent contacts in the ski world. The icing on an amazing cake? I sneaked in a few schusses on the slopes at The Snow Centre.”
2016 is the 5th edition of the main LISTEX event, with 3 additional LISTEX Summer Sessions taking place over the last five years. Since 2012 LISTEX has attracted over 450 attendees, 40 snowsports and travel press, over 45 forum sessions and 60,000 minutes of meetings. This year LISTEX had nine media partners including InTheSnow magazine, Fall-Line and Snow Enthusiast.
To find out more about LISTEX visit www.listex.co.uk or follow LISTEX on social media:
For more information contact LISTEX PR Manager Betony Garner on 07779 801 691 / firstname.lastname@example.org