Forum

Author :rep_admin 13 Jun | No Comments

The LISTEX forum aims to stimulate, educate and encourage debate on timely issues in the snowsports travel industry.

Forum sessions range from workshops to presentations to round table debates. Speakers, presenters and participants have been chosen for their expertise, experience and to provide a differing perspective on our chosen topics, to explore each in the greatest possible depth.

All attendees of LISTEX are welcome to attend the forum sessions and we encourage you to actively participate, ask questions and add your views to every topic.

If you can’t make an entire session, all sessions are being recorded and will be available on the LISTEX website for viewing after the event.

We hope you enjoy the LISTEX forum and find it interesting and informative.

LISTEX Forum Sessions, Forum Room (Crew Room) London Rowing Club

Monday October 29^th

Growing the Market vs Growing Market Share (10:00 Forum Room)

An examination of the strategies pursued by tour operators and resorts to grow business, what focus is on market share, and what on growing the market increasing the overall number of snowsports participants to raise business level for all. Whose responsibility is it to try and grow the market, and does it require more structured co-operation? Is growing market share a reasonable and realistic strategy in difficult economic times?

Panel members

Gordon Ritter: Purchasing Director, TUI Ski, TUI Travel PLC
Al Morgan: Information Manager, Ski Club of Great Britain
Iain Martin: Marketing Consultant, Skipedia
Dominic Killinger: Owner and Publisher, In The Snow Magazine

Moderator: James Cove – Planet Ski

Snowsports Analysis – Ski Club of Great Britain (12.00 Forum Room)

The Ski Club of Great Britain’s snowsports analysis aims to give an unbiased overview of the snowsports market using empirical research from UK tour operators combined with a variety of other third party sources. This year, the Ski Club has teamed up with Snowsport England for the analysis, including figures and information from them on the participation in snowsports within England.

Presenter

Al Morgan: Information Manager, Ski Club of Great Britain

Travel Technology Showcase (14:00 Forum Room)

Technology moves at a breakneck pace and the travel industry has often been a first mover in terms of adopting new technologies; e-commerce, pay-per-click and search engine marketing were all a key part of travel marketing strategies before many other industries embraced them. More recently the move to mobile, tablet, social and personalisation has transformed the technology landscape once again. Has travel stayed ahead, have you and your organisation? LISTEX partners Republique and Digital Visitor will present cutting edge and affordable solutions for you to adopt the latest technologies in travel marketing.

Presenters

Simon Jones: Co-Founder, Digital Visitor

Simon Cooke: Republique

The Venn of Search Engine Maintenance (16:00 Forum Room)

Social Media is on everyone’s ‘to do’ list if it’s not being done already, but how does it integrate with your other promotional strategies? Exploring the interaction between social, PR and the effect on SEO, Iain Martin will explore this diagram and how an integrated approach can reap benefits beyond expectations.

Presenter

Iain Martin – Skipedia

Tuesday October 30^th

Events as a Driver for Resort Business (10:00 Forum Room)

Despite the stellar success of this years Olympic Games in London, the return on investment of events as a business driver is still something of an unknown. In this session, our expert panel debate the value of events as a business driver, and provide insight on how to maximise that value for the long term.

Panel Members

Simi Johnson-Curt: Event Co-ordinator Winter X Games Tignes, Marketing Director Annecy 2018 Olympic and Paralympic Bid
Chris Walsh: Snow-Camp Alpine Challenge
Emma Bebb: Partnerships and Events Manager, Ski Club of Great Britain

Moderator: Iain Martin – Skipedia

Venn and the Art of Search Engine Maintenance (11:30 Forum Room)

Presenter

Iain Martin – Skipedia

Sustainability and Ski (15:00 Forum Room)

Sustainability in the snowsports industry has traditionally been restricted to concerns over climate change, use of water and other resources in resort development and the impact of air travel and other environmental factors. This session will explore these areas and more with the most up to date findings presented by Professor Graham Miller. Fraser Wilkin, founder of weathertoski.co.uk, will offer further insight into the importance of snow patterns and climate change for ski resorts.

Professor Miller will also look beyond the environmental aspects of sustainability to consider economic, social and ethical considerations of the sustainable approach, seen through a business lens.

Speakers

Professor Graham Miller: Professor of Sustainability in Business, Head of the School of Hospitality and Tourism Management University of Surrey

Fraser Wilkin: Founder, weathertoski.co.uk

Daniel Elkan: Founder, Snowcarbon.co.uk

Moderator: Iain Martin – Skipedia

Farewell mixer for all press and attendees, sponsored by Liftopia.

All suppliers, buyers and media attending LISTEX will receive complimentary access to the forum.

Forum only passes are available for one or two days. As well as access to the forum this pass also provides access to the registration and breakout area with refreshments.